If yourwebsite doesn't seem to be attracting many visitors, try implementing these 7
tips to boost your presence on the social media platform. You can create
engaging visual content, perform analytics, run competitions, and give away
freebies to encourage your followers to share your content. Try all of them!
Your audience will indeed thank you! Hopefully, you'll benefit from them! Good
luck! Here are a few tips to boost your visibility on Instagram:
Visual content
Thereare many ways to use visual content, including creating product and branded
content, how-tos, and tutorials. These content types offer direct value to the
audience. If you're struggling to think of ideas for visual content, here are a
few ideas that can help you. Start by understanding the audience demographics.
Then determine the best times of day to post content and what the best time of
day to post is.
Firstof all, visual content needs to be high quality and compressible. While it's
essential to be mindful of the size of your images, it's also important to
consider page load time: the faster a page loads, the better for your site and
your Google ranking. A digital marketing agency can help you improve your page
speed. After all, that's the point! Having quality visual content can help
drive traffic to your site and social media accounts.
Performance analytics
Ifyou're a small business owner, you must track your bio link for your social
media campaigns. It can help you determine the effectiveness of a social media
campaign, but it can also increase sales. A tried and tested link tracking
tool, Bitly, can track how often people click on your bio link. This free tool
works with Google URL builder so that you can track paid Instagram campaigns.
Thefirst step is to establish your overarching goal for using Instagram. Is it to
build a community or increase brand awareness? Depending on your goals, you may
want to track different metrics. Some posts are set up to promote brand
awareness, while others are intended to increase sales. The metrics you should
monitor are:
Organizing competitions
Organizingcompetitions on Instagram is a great way to get more Instagram followers increase website, expose your
content to more viewers and increase your engagement and shares. Regardless of
the purpose of your competition, you'll benefit from following the best
practices for Instagram contests. Otherwise, your contests may fail to deliver
the results you want. Here's how to run a successful competition on Instagram.
Use the following strategies for maximum impact:
First,create an image that explains why you're running a competition. A 'guess the
marbles' contest is an excellent example of a fun and low-effort Instagram
competition. It also helps to boost brand awareness. The images you use should
explain the reason for the competition and how to enter. Using this simple yet
effective format will help you build your Instagram following while capturing
valuable data about your prospects.
Giving away freebies
Ifyou're planning on giving away freebies on your website, Instagram is a great
choice. You can run a giveaway with minimal effort and still generate a lot of
traffic. Moreover, Instagram is free to remove posts and comments about the
giveaways. The following tips can help you run a successful Instagram giveaway:
Createa valuable freebie for your audience. This freebie can be a cheat sheet or
resource for your audience. It must be relevant to the content of your
Instagram post. You can use the swipe-up feature of IG stories to give your
followers a direct link to your landing page. Moreover, it will automatically
save your stories to your Highlights section in IG. As long as you have an
email service provider, this is a great way to capture your audience's email
address.
Adding a call-to-action
Addinga call-to-action on your website is difficult. While most people scan headlines
and call-to-action copy, ninety percent of website visitors read the CTA and
spend a few seconds looking at it before taking action. When done correctly, a
call-to-action can be a valuable tool for conversion rate optimization and
increasing your website's conversion rate.
Theideal social media call-to-action should not lure the reader to a place that is
not appropriate for them. It should be fun, bold, and obvious. Most importantly,
it should get the reader excited, which will, in turn, increase your chances of
converting them into customers. Open minds are crucial to building
relationships with your audience. If you can capture and keep their attention,
you're on your way to generating more sales.